Rupert Bear

What do you do if you are a newspaper competing for readers and your main competition has an extremely popular cartoon character that is stealing your readers away? 

That’s what Britain’s Daily Express was facing back in the 1920s, when people still depended on newspaper to get their daily news—unlike today when newspapers are gasping for their very last breath and struggling with this internet/social media environment that has forced them to change just about everything they ever knew and understood about the news business. But I digress. 

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